# Jacob Fugger — The Protestant Ethic and the Spirit of Capitalism character guide

> Jacob Fugger in The Protestant Ethic and the Spirit of Capitalism by Max Weber.

**Role:** minor

**Also known as:** Jacob Fugger, Fugger

**First appearance:** 0006-ii-the-spirit-of-capitalism

## Who they are

Renaissance banker and merchant whose business practices are contrasted with the Protestant ethic.

## In the story

### [The Protestant Ethic and the Spirit of Capitalism](https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se/chapters/the-protestant-ethic-and-the-spirit-of-capitalism)

Mentioned as a contrast to Franklin's ethic, representing traditional commercial acquisitiveness.

### [Part I: The Problem](https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se/chapters/part-i-the-problem)

Mentioned as a contrast to Franklin, representing a more traditional, adventurous capitalism.

### [II: The Spirit of Capitalism](https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se/chapters/ii-the-spirit-of-capitalism)

Fugger is referenced in the broader context of capitalistic entrepreneurs, though not directly in this excerpt, as a contrast to the ascetic entrepreneur.

### [III: Luther’s Conception of the Calling](https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se/chapters/iii-luther-s-conception-of-the-calling)

Mentioned as a representative of great merchants criticized by Luther, though Weber notes this criticism is not evidence of traditionalism.

## Links

- HTML: https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se/characters/jacob_fugger
- Book: https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se
- All characters: https://www.betterreads.dev/discover/the_protestant_ethic_and_the_spirit_of_capitalis_se/characters