Advertising and Showmanship

Barnum defends certain forms of humbug as legitimate advertising and showmanship, using examples like Warren’s blacking on the pyramids or his own golden pigeons to illustrate how spectacle can attract attention without cheating the public.

Barnum's unique advertising methods are credited as a secret of his success, and the 'humbug' epithet itself is described as bringing 'grist to his mill.'

Highlights humbug in business, including deceptive advertising practices like 'selling at a ruinous loss' and 'immense circulation' claims.

Detailed examples of flamboyant advertising: Gosling's blacking campaign, Warren's pyramid inscription, and Genin's hat auction.

Mangin's entire career is a masterclass in showmanship: using costumes, music, and a staged death to attract attention and sell pencils.