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The Art of Money Getting · Theme
The Power of Advertising and Publicity
How The Art of Money Getting develops The Power of Advertising and Publicity.
Barnum highlights the importance of advertising one's business effectively and persistently, using examples like Genin the hatter to show how publicity can attract customers and build a reputation.
Where it surfaces
- Advertise Your Business
Barnum argues that advertising is essential for business success, using Genin's clever publicity stunt as a prime example of how to attract customers and build a brand.