# What The Power of Advertising and Publicity means in The Art of Money Getting

> Barnum highlights the importance of advertising one's business effectively and persistently, using examples like Genin the hatter to show how publicity can attract customers and build a reputation.

## Explanation

Barnum highlights the importance of advertising one's business effectively and persistently, using examples like Genin the hatter to show how publicity can attract customers and build a reputation.

Barnum argues that advertising is essential for business success, using Genin's clever publicity stunt as a prime example of how to attract customers and build a brand.

The Power of Advertising and Publicity is one of the patterns The Art of Money Getting by P. T. Barnum returns to. The chapter notes above are from this edition’s companions — open those chapters to see how the book stages the idea rather than treating the theme as a slogan.

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