# What Manipulation and Showmanship in Evangelism means in Elmer Gantry

> Elmer treats preaching as a performance, using oratory, emotional manipulation, and theatrical techniques to sway audiences, highlighting the commercialization and superficiality of revivalist religion.

## Explanation

Elmer treats preaching as a performance, using oratory, emotional manipulation, and theatrical techniques to sway audiences, highlighting the commercialization and superficiality of revivalist religion.

Elmer's early use of charm and rhetoric to influence others foreshadows his later career as a manipulative preacher.

Eddie Fislinger uses Elmer's accidental defense of the meeting as a 'testimony' to pressure him into conversion.

Elmer's sonorous voice and theatrical drunkenness prefigure his later skills as a charismatic performer and manipulator.

Elmer's tactics—threatening opponents, controlling nominations, and using his athletic fame—foreshadow the manipulative showmanship he will later employ as an evangelist.

## Links

- HTML: https://www.betterreads.dev/discover/elmer_gantry_se/concepts/cos-manipulation-and-showmanship
- Book: https://www.betterreads.dev/discover/elmer_gantry_se
- All concepts: https://www.betterreads.dev/discover/elmer_gantry_se/concepts
