# Boldero — Antic Hay character guide

> Boldero in Antic Hay by Aldous Huxley.

**Role:** supporting

**Also known as:** Mr. Boldero, X Mr. Boldero, Dear Mr. Boldero

**First appearance:** 0006-v

## Snapshot

A small, bird-like businessman with beady eyes and a caterpillar's appetite for other people's ideas, who seizes on Gumbril's pneumatic trousers as money.

## Who they are

Boldero lunches, devours, and annexes: within one meal he has absorbed a lecture on modern painting and begun pronouncing on 'Bacosso' as an old master. Unpunctual, untidy, perpetually busy, he gets away with it because cash delivers itself to him almost miraculously. As the commercial engine behind the Patent Small-Clothes, he embodies the novel's comedy of ideas converted instantly into merchandise.

## Relationships

### [Theodore Gumbril](https://www.betterreads.dev/discover/antic_hay_se/characters/theodore_gumbril)

_professional_

Boldero is a tailor who works with Gumbril to manufacture the pneumatic trousers.

### [Theodore Gumbril](https://www.betterreads.dev/discover/antic_hay_se/characters/theodore_gumbril)

_professional_

Boldero is a tailor who works with Gumbril to manufacture the pneumatic trousers.

### [Theodore Gumbril](https://www.betterreads.dev/discover/antic_hay_se/characters/theodore_gumbril)

_professional_

Boldero is a tailor who works with Gumbril to manufacture the pneumatic trousers.

## In the story

### [II](https://www.betterreads.dev/discover/antic_hay_se/chapters/ii)

Mentioned as a capitalist with a mania for Tudor houses who might be interested in Gumbril's invention.

### [The Patent Small-Clothes Campaign](https://www.betterreads.dev/discover/antic_hay_se/chapters/x)

A sharp, bird-like businessman who devises manipulative advertising tactics, including exploiting snobbery and pseudo-scientific language, to sell the Patent Small-Clothes.

### [XIX](https://www.betterreads.dev/discover/antic_hay_se/chapters/xix)

Visits Lypiatt to commission commercial art for 'John Bull and the Golden Ballot'; is physically attacked and thrown out.

## Links

- HTML: https://www.betterreads.dev/discover/antic_hay_se/characters/boldero
- Book: https://www.betterreads.dev/discover/antic_hay_se
- All characters: https://www.betterreads.dev/discover/antic_hay_se/characters